Our Mission

Santa Ana is a city of immense potential, rich in culture, ambition, and entrepreneurial spirit. To harness this potential and build a future of shared prosperity, our community needs a dedicated catalyst—an organization focused solely on cultivating a vibrant, resilient, and competitive economy for all.

The Greater Santa Ana Vitality Foundation is that catalyst.

We are a 501(c)(3) non-profit organization founded by community leaders who believe that strategic, collaborative action is the key to unlocking our city’s economic future. We serve as a central hub, a convener, and a strategic partner, bringing together business leaders, educators, civic officials, and residents to achieve a common goal: to make Santa Ana the premier destination in the region to live, work, and build a business.

Our vision is a Santa Ana recognized as a hub of innovation and opportunity—where local businesses have the resources to grow and create jobs, where our workforce is equipped for the careers of tomorrow, and where our community image reflects the dynamic reality of our city.

Image of downtown santa ana skyline

Mission Statement

To enhance economic development and community image, grow the economy to achieve a competitive business climate in attracting and retaining business, and link schools and business to produce a competitive workforce.

How We Create Impact

We achieve our mission through a unified strategy focused on three core pillars. First, we foster a competitive business climate by actively working to attract new investment and key industries to our city while providing existing Santa Ana businesses with the resources, support, and advocacy they need to expand. To power this economic growth, we are simultaneously developing a world-class workforce; we create powerful partnerships between our local schools and industries, building a direct pipeline from the classroom to a career through innovative training that equips our community for the future of work. These combined efforts in business and talent development directly enhance our community’s image—its most valuable economic asset—allowing us to champion Santa Ana’s successes and build a brand as a dynamic, forward-thinking community that attracts top-tier talent, investment, and opportunity.

Downtown Santa Ana Sign illuminated

Join Us in Building Santa Ana's Future

The vitality of our city is a shared responsibility and a shared success. Whether you are a business leader, a community member, or a supporter of Santa Ana’s future, there is a role for you to play. Join us in this critical work.

Your financial contribution is a direct investment in local jobs, skilled workers, and a stronger economy. Every dollar helps us execute programs that have a measurable impact on our community.